CAP Marketing Chief Quits After 5 Months

Civil Air Patrol Marketing is a challenge.Civil Air Patrol Marketing is a challenge.

By CAP-News | Civil Air Patrol

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CAP Launches Job Search for Marketing Chief, Names Interim

Civil Air Patrol has launched a nationwide search for a new chief of marketing and strategic communications after the incumbent resigned to accept a role in the banking sector.

Catherine Sivills, who joined CAP five months ago, announced last week at the National Conference in Baltimore she was accepting a marketing position “to lead digital engagement” in the banking industry.

John Salvador, CAP’s chief operating officer, thanked Sivills for “laying the groundwork for CAP to move forward in marketing and communications.”

“While we are sorry to see Catherine leave, we will use the marketing and communications roadmap she developed to professionalize CAP’s efforts in these extremely critical areas. Adopting a robust marketing and communications plan is key to the future success of our organization,” Salvador said.

Salvador said CAP plans to fill the chief’s position before the end of the year.

Meanwhile, Salvador announced the appointment of an interim chief from CAP’s member ranks to serve until a successor for Sivills is selected and in place.

Andrew Oppmann, CAP’s Southeast Region public affairs director until earlier this month, will lead marketing and communications efforts as a part-time, unpaid volunteer, reporting to Salvador. He is not a candidate to replace Sivills.

Oppmann, who worked as a newspaper reporter, editor or executive for 10 media groups in seven states, has been vice president for marketing and communications since 2010 at Middle Tennessee State University in Murfreesboro.

A CAP lieutenant colonel now serving as adviser to the Tennessee Wing commander, he received CAP’s Distinguished Service Award and the Lt. Col. Al Pabon Best in Show Balsem Award for public affairs work during Hurricane Matthew in 2016.

“Lt. Col. Oppmann’s willingness to fill this important role as a volunteer allows CAP to move forward with several key initiatives while we search for a permanent chief,” said Maj. Gen. Mark Smith, CAP’s national commander and CEO. “Like so many of our members do so often, Andrew is answering a call to serve our organization, which we deeply appreciate,” Smith said.

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